How are you reaching your current and prospective customers? With so many options to consider, it helps to work with someone who has had experience in a variety of areas to help you create a plan that will benefit your brand.
Traditional Media
Newspapers, magazines, television and radio continue to reach consumers, especially in local markets. A recent study for the National Newspaper Association found that 73% of Americans read their community paper each week for local news. Community papers, magazines and broadcast outlets still rely on local businesses for strong news and feature content beyond breaking news. When was the last time you had any coverage in the general media?
Social Media
Have you joined the conversation with social media? On average, 23% of our time on the Internet is spent on social media sites and their importance continues to grow as the way consumers search for information grows. A recent Alexa.com study on consumer internet trends listed Google as the top site visited by consumers followed by Facebook and YouTube. Twitter was also on the top ten.
Client and Internal Communications
Newsletters, eNewsletters and internal communications continue to change. When you reach your customers with helpful information, your correspondence can help grow your business instead of just adding to a never ending inbox of information that doesn't get opened.
Special Events and Community Outreach
Open Houses, Charity Events and support of local community projects all help build your presence in your community. They are a great opportunity to introduce your businesses and services to new customers and expand support from existing customers.